Direct website booking is more important than ever for independent operators to market themselves, increase occupancy and control booking costs. Maestro's integrated Web Connection suite featuring ResWave booking engine and Emarketing, gives operators real-time direct website booking and customized control of rates and availability across online channels to maximize profitability. Guests and groups self-serve over the web, book amenities and activities and personalize their stay before they arrive so your staff can focus on meeting their every need.

ResWave Booking Engine

Integrating a state-of-the-art booking engine like ResWave into your Independent hotel Website to complement your third party distribution channels can help you compete with the big hotel chains, boost your reservations, reduce costs, and enhance guest loyalty. ResWave Booking Engine offers:

• Guest-self serve options to personalize their stay with online booking of activities and amenities such as spa, golf and dining
• Fully hosted, secure, turnkey booking solution
• Customized hotel website look and feel with room descriptions, images, videos
• Real-time accurate rates, availability and inventory streamed directly from Maestro PMS
• Online Group Management with Rooming list view, group landing pages and RFP processing
• Condo and Timeshare Owner Management over the web
• Website visitor and guest profile account opt-in
• Maestro Eforms Includes automated unlimited e-confirmations, social media, emarketing & integrated e-guest surveys
• Mobile optimized booking pages

ResWave Booking Engine combines the latest emerging technologies with consumer-focused streamlined functionality including seamless customization with hotel website look and feel for brand integrity, guest-centric easy step-by-step booking process and online merchandising capabilities such as hotel descriptions, visually rich images, videos and links.

Maestro’s ResWave Booking Engine features a unique ‘parameter passing’ capability which enables a custom 'portable' booking/availability link that enables you to create a link

to ResWave and sell a specific promotion or room type at a specific date and easily send it to a specific social media or landing page, embed in an email or anywhere you choose.

Now you can offer special deals and packages to your property’s followers on Twitter, and Facebook as well as stay connected with emarketing to your entire database from all channels centralized in Maestro PMS.

Complete E-Business Solution

The word-of-mouth revolution led by the explosive growth of social networking sites like Twitter and Facebook provides Independent Hoteliers with access to many more direct distribution and marketing channels to their guests to increase bookings, personal service, referrals and keep them coming back.

Learning to create and execute effective social marketing programs may not be easy, but NORTHWIND is ready to help. NORTHWIND's E-Business marketing services help hoteliers reach guests with social media marketing, emarketing campaigns and customized trackable landing pages (micro-sites) that grab the attention of new visitors and keep guests coming back. Services include:

• Best Practices Consulting
• Social Media Marketing - Facebook Booking App & Twitter Visibility (SMM)
• Landing Pages for Groups and Events
• Mobile Bookings
• Eforms Automated Email Confirmations, Pre-Stay, Post-Stay
• Reputation Management (Online Reviews & E-Guest Surveys (GEM))
• Website Usability and Website Design to Improve Conversions
• Tracking with Google Analytics
• Monthly Monitoring & Reporting