July 13, 2016 10:30 AM
Independent Hotel Management Groups Tap Maestro Multi-Property to Support Growing Portfolios; Add Loyalty Programs, Cross Enterprise Consolidated Marketing and Promotions
The hospitality industry continues to enjoy a cycle of solid business growth. Hotel companies are adding to their portfolios and many independent operators are turning to Maestro PMS to provide the enterprise platform to sustain their growth. Maestro Multi-Property Management is perfectly suited to support independent hotel group enterprise operations with chain loyalty programs to increase revenue. Hundreds of hotels operated by 26 hotel management companies and ownership groups rely on Maestro’s 20+ integrated modules as their single-system provider.
Warren Dehan, Maestro PMS President, said, “When Maestro’s clients expand their portfolios they often want to operate their enterprise on one system and one guest loyalty database to maximize efficiency. Maestro’s Multi-Property Loyalty Program provides all the features that let them easily do this.” It enables operators to unify their brand, simplify their business and improve guest service. It drives repeat business with loyalty programs across multiple properties and provides consolidated reporting, cross-property charge posting, single database guest history and online guest satisfaction reporting.
The Maestro Multi-Property Loyalty Program utilizes a shared database for a flexible easy-to-use hotel management system that drives repeat business. Guests can create their own profiles that list special events such as anniversaries and birthdays, as well as room preferences to create a personalized experience with each stay. Reward point accumulation and other factors can be monitored with ease from guests’ mobile devices. To simplify reward point tracking and redemption, Maestro’s Loyalty System is fully integrated with its ResWave booking engine to automatically add points for reservations. It tracks and displays point totals so guests can easily redeem them for services at one hotel group property, or across the chain.
Michelle Miller, Corporate Director of Revenue for Lais Hotel Properties Limited, said, “Maestro Multi-Property’s single-image database lets our hotel company operate its portfolio as if we had one large full-service spa resort.” Vintage Hotels operates 6 properties in Ontario, Canada, and has a second group of 3 properties under its Niagara’s Finest Hotels brand. Both hotel groups use Maestro-Multi Property Management. “Guests have the option, within each collection, with Maestro to dine at any of our nearby properties and charge to their folio. Similarly, we offer spa packages at properties that do not operate their own spa. With Maestro’s flexibility, Spa treatments can be reserved within the sister properties with detailed accounting practices and guest history tracking.”
Both Vintage Hotels and Niagara’s Finest Hotels centralize guests’ past stay information on one database for preference-based high touch guest service. “Today’s traveler is mobile-focused and Vintage is growing in this area, too. We email guests a mobile-ready Maestro Guest Experience Measurement (GEM) stay survey after check out,” Miller said. “We customized our survey to have the same questions as our previous paper comment cards to see year-over-year changes with historical data. A guest’s GEM response is automatically linked to his or her guest profile so we can anticipate preferences or offer amenities. Approximately 50 percent of our guests are repeat business. Maestro provides us with tools to recognize guests, anticipate their needs and keep them returning to all our properties.”
The Maestro Enterprise Property Management hotel management software suite includes 20+ integrated modules for independent multi-property groups that provides flexible, robust functionality and hotel management controls to engage guests and streamline operations. Click here for more information on how to reserve, engage and socialize with Maestro PMS.