September 16, 2015
Maestro PMS, NewMedia Digital Collaborate to Deliver Effective Marketing Solutions to Increase Revenue for Hotels and Resorts
Toronto – NewMedia Digital partnered with Maestro PMS™, the leading solutions provider for independent hotel operators, to integrate Maestro guest profile and reservation data into Salesforce CRM applications. The data integration enables hotel operators to leverage Maestro’s guest database with the powerful Salesforce CRM to market more successfully and efficiently. Maestro PMS was developed from the ground up as a true hospitality enterprise system that offers a comprehensive suite of 20+ integrated modules sharing a single database. Click here to learn more about Maestro’s BI and marketing solutions.
Reservation Guest Data automatically uploads into Salesforce
Warren Dehan, Maestro PMS President, said, “Many of our clients use Salesforce. This new integration will be a viable option to enhance their marketing capabilities. NewMedia Digital worked with the Maestro development team to bring our guest reservation data into the Salesforce CRM automatically to leverage the power of the Force.com platform. The result is a much more effective, integrated marketing process.”
Marketing benefits and features for leisure, corporate and group sales guests include:
- Greater ability to leverage guest data for personalization messaging
- 360 degree marketing guest profile
- ROI reporting
- Personalized pre-and post-stay communication
- Responsive design support
- Customer surveys & reports
- Electronic concierge and upsell engine
- Integrated advanced email marketing
- Marketing automation
- Force.com App Exchange
- Google eCommerce integration
Click here to learn more about Maestro’s Salesforce marketing integration.
Maestro integrates with Google eCommerce; delivers revenue and ROI Metrics
A property’s website and Maestro’s ResWave booking engine are the hotel’s most valuable assets to optimize the online reservation process and generate revenue. Maestro PMS’ new integration between its ResWave booking engine and Google eCommerce is now available to Users. The integration enables marketers to view real ROI revenue from marketing campaigns with enhanced analytics that identify which traffic sources are the most profitable.
The integration lets operators view returning visitors for remarketing, see landing page results, keyword performance, average reservation value, view hour of the day traffic and much more. According to Bob Fill, NewMedia Digital’s VP of Sales and Marketing, “This is a must-have capability for hotel marketers who use Google’s web analytics. Knowing how much revenue is generated from your most important resource, your website, is critical for success.”
Available Data from Google eCommerce integration with Maestro
- Total reservation revenue
- Conversion rate
- Number of reservations
- Average reservation value
- Number of unique purchases
- Quantity of reservation generated
- Revenue by source or market segment
- Average price reservation
- Performance by date
- Day to transaction
- Visits to transaction
Click here to learn more about Maestro’s Google eCommerce integration by NewMedia Digital.
NewMedia Digital www.newmediadigital.com is a leading full service marketing agency specializing in hotels and resorts with clients throughout North America and worldwide. The agency is technology driven providing everything digital hospitality marketers need to succeed.